Go it Alone, or Use a REALTOR?

RATINGS: Click link for GOOGLE Review or video testimonial on YouTube.

E-MAIL: alex.macale@century21.ca

WHO IS ALEX: Alex Macale of the Macale & Associates Team is a full-time Filipino Realtor® with Century 21 Leading Edge Realty, and an active real estate investor. Licensed since 2009, Alex proudly serves clients across Toronto, York, Peel, Durham, and the Peterborough regions.

Before entering real estate, Alex built a strong foundation in Supply Chain Management (SCM), gaining extensive experience in procurement and purchasing within the private sector. During his tenure in supply chain management, he received high-level management and sales training that shaped his professional values and work ethic.

Alex is known for his humility, commitment to self-development, and dedication to creating win-win outcomes for his clients. His guiding principle is to consistently deliver best-in-class service in every transaction.

Beyond his professional career, Alex is a passionate real estate investor who enjoys connecting and collaborating with like-minded individuals in the investment and business communities.

Alex Macale was born in the Philippines and immigrated to Toronto, Ontario, Canada at the age of 13. Growing up in Scarborough, he completed both his high school and college education there, earning a diploma in Electronics Engineering. Driven by a passion for technology, Alex later pursued a second diploma in IT Network Administration and achieved multiple industry certifications, including Microsoft, Novell, and Cisco Systems.

His professional journey led him into the field of Supply Chain Management (SCM), I.T. sector, where he spent 12 years developing his expertise. During this time, Alex honed essential communication, leadership, management, and business skills that became invaluable assets in his later career. He also earned certifications from PMAC (Purchasing Management Association of Canada), obtaining a Certificate in Purchasing, and was just a few workshops and courses away from completing his national CPP/SCMP designation before ultimately deciding to pursue a new path.

Previous Career:

In his role as a Buyer, Alex was responsible for Just-In-Time (JIT) procurement of materials. He played a key part in mobilizing a centralized procurement department, an initiative that resulted in significant annual cost savings—averaging $1.1 million per year. His success stemmed from collaborating with cross-functional teams, eliminating unnecessary requisitions, streamlining procurement processes, and negotiating diligently to ensure win-win outcomes for his department and the organization.

Real Estate Career: While working in the supply chain management industry, Alex was introduced to the tender, sales and contract negotiation side of business through his involvement with RFPs (Requests for Proposals) and RFQs (Requests for Quotations). This experience sparked his interest in sales and ultimately led him to pursue a career in real estate.

Licensed under the Toronto Regional Real Estate Board (TRREB) in 2009, Alex initially viewed real estate as a backup plan. However, his interest quickly grew into a passion—especially as he discovered his talent for online marketing at a time when digital strategies were just emerging in the real estate industry. By applying his analytical, marketing, and negotiation skills from his previous career, Alex successfully transitioned into becoming a full-time Realtor®.

Beyond helping clients buy and sell real estate, Alex enjoys renovating properties as a hobby. He is a skilled handyman and active real estate investor, with extensive hands-on experience in home construction, property flipping, and acquiring cash-flowing rental properties for long-term appreciation and passive income.

Alex takes great pride in his profession as a Realtor®, dedicating himself fully to protecting his clients’ best interests. He is committed to ethically guiding and safeguarding you through every stage of the real estate process—before, during, and after each transaction.

Beyond real estate, Alex possesses a broad knowledge base in life insurance, investment strategies, financial planning, and rental property management, allowing him to provide clients with well-rounded insights and advice that extend beyond the typical real estate scope.

Passion & Philosophy:

Alex is deeply passionate about personal growth and continuous self-improvement. A lifelong learner and “student of the game,” he is an active member of Toastmasters International (CiPro Area 51, Toronto, Canada), where he continues to refine his communication and leadership skills.

He draws inspiration from world-renowned motivational leaders such as Jim Rohn, Anthony Robbins, Les Brown, Zig Ziglar, and many others—principles that guide both his personal development and professional philosophy.

RATINGS: Click link for GOOGLE Review or video testimonial on YouTube.

E-MAIL: alex.macale@century21.ca

WHO IS ALEX: Alex Macale of the Macale & Associates Team is a full-time Filipino Realtor® with Century 21 Leading Edge Realty, and an active real estate investor. Licensed since 2009, Alex proudly serves clients across Toronto, York, Peel, Durham, and the Peterborough regions.

Before entering real estate, Alex built a strong foundation in Supply Chain Management (SCM), gaining extensive experience in procurement and purchasing within the private sector. During his tenure in supply chain management, he received high-level management and sales training that shaped his professional values and work ethic.

Alex is known for his humility, commitment to self-development, and dedication to creating win-win outcomes for his clients. His guiding principle is to consistently deliver best-in-class service in every transaction.

Beyond his professional career, Alex is a passionate real estate investor who enjoys connecting and collaborating with like-minded individuals in the investment and business communities.

Alex Macale was born in the Philippines and immigrated to Toronto, Ontario, Canada at the age of 13. Growing up in Scarborough, he completed both his high school and college education there, earning a diploma in Electronics Engineering. Driven by a passion for technology, Alex later pursued a second diploma in IT Network Administration and achieved multiple industry certifications, including Microsoft, Novell, and Cisco Systems.

His professional journey led him into the field of Supply Chain Management (SCM), I.T. sector, where he spent 12 years developing his expertise. During this time, Alex honed essential communication, leadership, management, and business skills that became invaluable assets in his later career. He also earned certifications from PMAC (Purchasing Management Association of Canada), obtaining a Certificate in Purchasing, and was just a few workshops and courses away from completing his national CPP/SCMP designation before ultimately deciding to pursue a new path.

Previous Career:

In his role as a Buyer, Alex was responsible for Just-In-Time (JIT) procurement of materials. He played a key part in mobilizing a centralized procurement department, an initiative that resulted in significant annual cost savings—averaging $1.1 million per year. His success stemmed from collaborating with cross-functional teams, eliminating unnecessary requisitions, streamlining procurement processes, and negotiating diligently to ensure win-win outcomes for his department and the organization.

Real Estate Career: While working in the supply chain management industry, Alex was introduced to the tender, sales and contract negotiation side of business through his involvement with RFPs (Requests for Proposals) and RFQs (Requests for Quotations). This experience sparked his interest in sales and ultimately led him to pursue a career in real estate.

Licensed under the Toronto Regional Real Estate Board (TRREB) in 2009, Alex initially viewed real estate as a backup plan. However, his interest quickly grew into a passion—especially as he discovered his talent for online marketing at a time when digital strategies were just emerging in the real estate industry. By applying his analytical, marketing, and negotiation skills from his previous career, Alex successfully transitioned into becoming a full-time Realtor®.

Beyond helping clients buy and sell real estate, Alex enjoys renovating properties as a hobby. He is a skilled handyman and active real estate investor, with extensive hands-on experience in home construction, property flipping, and acquiring cash-flowing rental properties for long-term appreciation and passive income.

Alex takes great pride in his profession as a Realtor®, dedicating himself fully to protecting his clients’ best interests. He is committed to ethically guiding and safeguarding you through every stage of the real estate process—before, during, and after each transaction.

Beyond real estate, Alex possesses a broad knowledge base in life insurance, investment strategies, financial planning, and rental property management, allowing him to provide clients with well-rounded insights and advice that extend beyond the typical real estate scope.

Passion & Philosophy:

Alex is deeply passionate about personal growth and continuous self-improvement. A lifelong learner and “student of the game,” he is an active member of Toastmasters International (CiPro Area 51, Toronto, Canada), where he continues to refine his communication and leadership skills.

He draws inspiration from world-renowned motivational leaders such as Jim Rohn, Anthony Robbins, Les Brown, Zig Ziglar, and many others—principles that guide both his personal development and professional philosophy.