Sales Representative

Century21 Leading Edge Realty Inc., Brokerage

Email Me


Sales Representative

Century21 Leading Edge Realty Inc., Brokerage

Email Me


Welcome to our website. Please note that any access, use, or participation in this website constitutes an immediate acceptance and agreement to be bound by the terms and provision of this agreement. In addition, the use of particular services provided by this website shall subject the user to any posted guidelines or rules applicable to such services, which may be posted and modified from time to time. All such guidelines or rules are hereby incorporated by reference into the Terms of Service. The use of this website is not recommended and highly discouraged for those in disagreement with any part of the Terms of Service.

From herein, the terms 'us' or 'we' or 'our' will refer to the owner of the website. The terms 'you' or 'your' will refer to the user or viewer of this website.

The use of this website is subject to the following terms of use:

  1. This website and its components are offered for informational purposes only; neither we nor any third parties provide any warranty or guarantee as to the accuracy, timeliness, performance, completeness or suitability of the information and materials found or offered on this website for any particular purpose. We shall not be held responsible or liable for the accuracy, usefulness or availability of any information transmitted or made available via the website, and shall not be responsible or liable for any error or omissions in that information. The information in this website is subject to change without notice.
  2. Your use of any information or materials in this website is entirely at your own risk, for which we shall not be held liable. It shall be your own responsibility to ensure that any products, services or information available through this website meets your specific requirements.
  3. This website uses “cookies” to monitor browsing preferences. Cookies are small pieces of information, including but not limited to, personal information stored by your browser on your computer’s hard drive. Personal information may be stored by us for use by third parties related to this website. Personal information includes but is not limited to, User Name, Password, and E-mail Address credentials used during registration for this website.
  4. Our website contains registration forms which require users to provide contact information (first name, last name, phone number), unique identifiers (e-mail address), and demographic information (postal code, city, region). This information will be stored, used, and shared within our brokerage and between members of our brokerage to serve your informational needs. 
  5. This website contains material which is owned by or licensed to us by InCom Web & e-Marketing Solutions. This material includes, but is not limited to, the design, layout, look, appearance, graphics, and content in this website. Reproduction of said materials is prohibited other than in accordance with the copyright notice, which forms part of these terms and conditions.
  6. All trademarks reproduced in this website, which are not the property of, or licensed to the operator, are acknowledged in the website.
  7. Unauthorized use of this website may give rise to a claim for damages and/or be a criminal offence.
  8. From time to time, this website may also include links to other website(s) or post(s). These links are provided for your convenience to provide further information. They do not signify that we endorse the website(s) or post(s). We have no responsibility for the content of the linked website(s) or post(s). We the right to add, modify, remove all material of the website in its sole and absolute discretion including, without limitation, links and posts.  
  9. This website uses YouTube API services to automatically generate YouTube videos of our listings on the YouTube channel. By using those API, we are agreeing to be bound by the YouTube Terms of Service and Google Privacy Policy.
  10. Your use of this website and any dispute arising out of such use of the website is subject to the laws of Canada.


The information contained on this website is based in whole or in part on information that is provided by members of The Canadian Real Estate Association (CREA), who are responsible for its accuracy. CREA reproduces and distributes this information as a service for its members and assumes no responsibility for its accuracy.

This website is operated by ALEX MACALE, Century21 Leading Edge Realty Inc., Brokerage who is a member of The Canadian Real Estate Association.

The listing content on this website is protected by copyright and other laws, and is intended solely for the private, non-commercial use by individuals. Any other reproduction, distribution or use of the content, in whole or in part, is specifically forbidden. The prohibited uses include commercial use, "screen scraping", "database scraping", and any other activity intended to collect, store, reorganize or manipulate data on the pages produced by or displayed on this website.

The information contained in this website is for general information purposes only. The information is provided by ALEX MACALE, Century21 Leading Edge Realty Inc., Brokerage and while we endeavor to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information, products, services, or related graphics contained on the website for any purpose. Any reliance you place on such information is therefore strictly at your own risk.

In no event will we be liable for any loss or damage including without limitation, indirect or consequential loss or damage, or any loss or damage whatsoever arising from loss of data or profit, arising out of, or in connection with, the use of this website.

Through this website you are able to link to other websites which are not under the control of ALEX MACALE, Century21 Leading Edge Realty Inc., Brokerage. We have no control over the nature, content and availability of those sites. The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.

Every effort is made to keep the website up and running smoothly. However, ALEX MACALE, Century21 Leading Edge Realty Inc., Brokerage takes no responsibility for, and will not be liable for, the website being temporarily unavailable due to technical issues beyond our control.

Last Edited on 2016-01-21

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VERIFIED BY: Real Satisfied. A third party company that conducts customer satisfaction surveys for all Century21 Realtors in Canada. CLICK HERE to view Real Satisfied ratings or CLICK HERE to view video testimonial.

WHO IS ALEX: Alex Macale of Macale & Associates team is a full time Filipino Realtor with C21 Leading Edge and active real estate investor licensed in 2009 servicing in the geographical areas of Toronto ON., York, Peel, Durham & Peterborough regions. Alex came from a SCM Supply Chain Management background equipped with years of experienced in the private sector Supply Chain Management procurement/purchasing industry. In his tenure in the supply chain management world he recieved high level management and sales training that became his foundation to build his character. A character with a humble attitude; a chracter that always believe in self development; a character that believes in delivering a win/win situation; and a character that provides a best in class service! He is also an active Real Estate investor and loves connecting with like minded individual.

BACKGROUND: Alex was a son of a Filipino immigrant and was born in the Philippines and immigrated to Toronto, ON. Canada at the early age of 13. He resides and grew up in Scarborough, ON. studied highschool in Scarborough and completed college also in Scarborough, ON. majored in Electronics Engineering. Alex pursued a second diploma in IT Network Administration and was certified in various IT platforms such as Microsoft, Novell, Cisco systems. Throughout his tenure in the IT field he landed a career in SCM Supply Chain Management where he devoted 12 years of his life on.

While working in Supply Chain Management industry he honed his communication, leadership, management and business skills. Alex also holds a SCM Supply Chain Management certification, he was certified in PMAC, Certificate of Purchasing and was 3 workshop and 2 courses away from writing his national examination designation in CPP/SCMP when he walked away from that industry.

PREVIOUS CAREER: In his previous employment/profession as a Buyer responsible for JIT (just in time) procurement of materials he was involved in mobilizing a centralized procurement department which resulted in tremendous cost savings for the company averaging around $1.1M a year in cost savings that he attained from engaging with cross functional teams, pushing back unecessary requisition, streamlining company procurement process and diligently negotiating for the companys day to day procurement cost savings to achieve a win/win result for his department.

REAL ESTATE: While working in SCM industry as a Buyer responsible for procurement he was exposed to sales industry where he engaged in different facet of procurement and sales process, learned how to read and write contracts and requisitions from RFP/RFQ and eventually developed passion in sales that led him to pursue a career in real estate and was eventually licensed under the Toronto Real Estate Board in 2009. At first real estate was hus backup plan but after learning the ropes of real estate industry when the internet and online marketing was just new to Realtors he found his niche and talent in online marketing and developed passion in real estate where he quickly applied his acquired skills from his previous profession that led him to eventually transitioned to become a full time realtor. Aside from helping client to buy/sell real estate he loves renovating properties as hobby. Alex is a decent handyman/renovator an active real estate investor and has a vast hands on experience in flipping homes, acquiring cash flow properties for passive apprerciation and renting properties.

OFFER: He takes so much pride in his profession as a realtor that he will not stop to ethically protect "you" as a client from any potential real estate problem that may arise before, during and after real estate transaction. Aside from real estate he is knowledgeable in different industry such as life insurance, investment strategies and fnancial planning as well as rental properties. 

PASSION & PHILOSOPHY: He also known to have passion in personal development and he was a student of the game. An active member of Toastmaster International CiPro area 51 Toronto Canada. He follow the teachings of prominent motivational speakers and gurus such as Jim Rohn, Anthony Robbins, Les Brown, Zig Ziglar and many more.

Some of his business DNA & Philosophy:

* Value handshake first over business

* You get paid for the value you bring in to the marketplace

* FEAR is just a false expectation appearing to be real

* Discipline is a bridge between goals and accomplishments

* Build fortune at the service of others and not the expense of others

Education: Electronics Engineering, IT Management, Supply Chain Management CPP

Specialty: Residential & Commercial Real Estate, Real Estate Investment

Experience: 11

Area Covered: Toronto GTA, Scarborough, Markham, Bathurst, Oshawa, Clarington, Pickering, Ajax, Whitby, Brampton, Vaughan, Mississauga, Caledon

Languages Spoken: English, Tagalog